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Doritos Super Bowl 2012 Ads Rank No.1 as Most Popular Commercial of Super Bowl 2012

 

The Doritos “Baby Slingshot” Super Bowl 2012 Commercial was announced today as the US TODAY’s Annual Super Bowl Ad Meter No.1 position. Doritos, one of the flagship brand from PepsiCo’s Frito-Lay division, is now awarding the ad’s creator no other than Jonathan Friedman with a $1 million cash bonus prize of the said Doritos Super Bowl 2012 Commercial.

Mr. Jonathan Friedman, a freelance graphic designer and musician, just spent $20 to buy dog treats, a cat collar and a bag of Doritos tortilla chip to film the “Man’s Best Friend”. He borrowed a friend’s dog, Huff, and labored through multiple takes as the 120-pound Great Dane resisted in his new acting gig.

Apparently, the triumph for “Man’s Best Friend” marks the third time in Super Bowl advertising history that a consumer-created Doritos commercial has topped the USA TODAY Ad Meter rankings. In addition to “Man’s Best Friend,” “Sling Baby” also received airtime during Sunday night’s game. Created by Kevin T. Willson, “Sling Baby” scored No. 4 on the Ad Meter.

“We are thrilled for both of our winners and excited to award our third million-dollar bonus prize in four years,” said Tony Matta, vice president of marketing, Frito-Lay North America. “We know their success tonight is just the beginning for both of their careers.”

The Doritos’ Sling Baby Super Bowl Ad features a team up of grandma and the baby to grab a Doritos snack from the baby’s brother.

About Doritos Crash the Super Bowl 2012:

As part of this year’s Super Bowl 2012 Commercial competition, all five finalists received $25,000 and a trip to attend Super Bowl XLVI in Indianapolis. On the other hands, bonus cash prizes were based on how each winning ad ranked in the traditional USA TODAY Ad Meter, and on future rankings on the soon-to-be decided USA TODAY Facebook Super Bowl Ad Meter. The payouts for both meters are as follows:

  •     $1 million awarded for an ad that scores the No. 1 spot on either the USA TODAY Ad meter or the USA TODAY Facebook Super Bowl Ad Meter
  •     $600,000 awarded for an ad that scores the No. 2 spot on either the USA TODAY Ad meter or the USA TODAY Facebook Super Bowl Ad Meter
  •     $400,000 awarded for an ad that scores the No. 3 spot on either the USA TODAY Ad meter or the USA TODAY Facebook Super Bowl Ad Meter

The New York Giants won the Super Bowl 2012. Now that the Super Bowl 2012 Ads battle for rankings and lasting impact. The USA Today Super Bowl Ad Meter 2012 is an annual survey project of television commercials by the USA Today newspaper and live telecast in the United States during the annual event of the Super Bowl.

 

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