Oprah Winfrey Still Optimistic About OWN

 

The queen of talk Oprah Winfrey was candid enough to admit on Monday that she had made mistakes while creating her cable channel, OWN. But Winfrey vowed the fledgling network would still succeed with a new strategy.

Winfrey recently cancelled Rosie O’Donnell’s ‘The Rosie Show’ and then laid off 30 staffers after the 15-month-old network suffered from poor ratings. Oprah explains that she had been ill-prepared for the venture.

“The idea of creating a network was something that I’d wanted to do, had I’d known that it was this difficult, I might have done something else,” Oprah told a morning program.

“I did not think it was going to be easy … but if I knew then what I know now I might have made some different choices. I would say if I was writing a book about it, I could call the book ‘101 mistakes.'”

“Launching when we really were not ready to launch… It’s like having the wedding when you know you are not ready and you are walking down the aisle, and you are saying, ‘I don’t know … maybe we should have postponed it,” she added.

OWN is actually a joint venture between Winfrey and Discovery Communications. It has struggled to find a sizeable audience since its launch in January 2011 but it saw a 21 percent rise in total daily viewers in the first quarter of 2012 after Winfrey appeared more on the channel.

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