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Car of the Year: Hyundai Elantra and Land Rover Range Unveiled at Detroit Auto Show


The Hyundai Elantra has been proclaimed at the 2012 North American Car of the Year awardee while the Land Rover Range Rover Evoque named as the 2012 North American Truck of the Year. The said Car of the Year awards were given at the North American International Auto Show in Detroit, Monday, January 9, 2012.

On the other hands, Ford Focus and Volkswagen Passat were also among the three finalists for the North American Car of the Year 2012, but they were defeated by Hyundai Elantra which starts at $16,445 and gets an estimated 33 mpg. This year also marked as the Hyundai’s second win in the said prestigious car awards. The Hyundai Genesis was named North American Car of the Year in 2009.

Apparently, Jaguar Land Rover North America President Andy Goss said it’s a tremendous honor and humbling for the company, which has had had finalists but never a winner in the 19th annual independent awards program.

“We’re going to market the hell out of this,” said a smiling Goss on a stage above the four-cylinder sport-utility vehicle. The U.S. is the world’s largest Range Rover market.

In the said event, 50 automotive journalists voted on the winning vehicles from a group of finalists, and the vehicles must be all new or substantially changed to be eligible. Furthermore, the organizers accept no advertising, though automakers capitalize on the marketing value of the honors.

Meanwhile, John Krafcik, Hyundai’s North American CEO, said the award will not help the compact’s sales much because the company already is selling as many Elantras as it can make at its factory in Montgomery, Ala. But the award should help solidify the brand’s image in the eyes of the American public, especially in the highly competitive compact car segment.

“It should be helpful for our brand going forward,” he said.

The Hyundai sold more than 186,000 Elantras last year, nearly a 41 percent increase over 2010 targeted figures


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